Marketing Tools You Should Know About
Every business that is operating in this second decade of the 21st century is faced with a market that is hyper-competitive. Not only do they have to outthink bricks-and-mortar operations, but they have to make sure that they remain competitive against the increasing numbers of businesses that are taking advantage of the exceptional reach and targeting capabilities of Internet-based marketing tools.
However, realtors have found that there is one way to reach prospects where they live that offers exceptional return on investment – and this is why EDDM for realtors has become an indispensable tool.
EDDM for realtors harnesses the power of ‘Every Door Direct Mail’ to provide a number of target audiences with the information that those prospects value in order to make the decision to engage more closely with real estate executives. Design is incredibly cost-effective and provides the realtor with the opportunity to target not only specific areas – but also to take advantage of one of their most important assets – their reputation. This sort of direct mail also takes that reputational asset to the next level by giving prospects a name and (in some instances) a face to the person with who they will be dealing. That humanizes the realtor – and immediately encourages trust.
The speed with which EDDM can be designed is another factor in assessing its advantages to the realtor. It enables them to pivot to a different neighborhood should the result be substandard. The speed of design and cost-effectiveness also means that messages can be tailored to specific demographics and audience types. If the real estate executive wants to target investors who are interested in buying to rent, those interested in flipping properties for profit, or those in search of a family home producing EDDM content is simple.
In a nutshell, EDDM for realtors simply makes sense.